National Reading Month

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The best way to do this is to collect the most frequent ones. Ask the sales team to tell you all the questions they have heard from potential customers and try to divide them into the different phases of the purchasing cycle: awareness consideration decision To give a practical example: if prospects often ask for references or case studies to read about how others before them have benefited from purchasing a certain product/service, you can include this type of material in the plan of content marketing for the more advanced stages.
  
If you have a customer service department, do the same thing, all the questions asked during the wedding photo editing service customer experience can be useful in offering content capable of shortening the sales cycle, anticipating the needs of the interlocutor. Definition of the different options at each stage This step, often underestimated, is useful for being aware of all the options available to prospects, at every stage of the buyer's journey. One of the possibilities, for example, is that the lead does nothing: to avoid this it is a good idea to prepare content for different situations.



The objective is to try not to leave the field open to a direct competitor who could insinuate himself into the relationship of growing trust established between the company and the potential customer. Calculation of the duration of the purchasing cycle Calculating the duration of the average purchasing cycle can also be useful for increasing B  B turnover. It is important to know how much time each step of the buyer journey should take, how much the actual time is and above all to identify the causes of any obstacles, which category of prospect travels most quickly towards signing the contract and which instead requires extra time.